How Observe collects, uses, protects and shares personal information when you use the Observe PWA and related services, and how account and content deletion works.
Observe is a performance-improvement service. We collect the information needed to run accounts, store your private performance history, analyse submitted content, generate Observations, process purchases and keep the service secure.
Individual Observe accounts are for people aged 15 and over at launch. Users aged 15–17 receive additional youth privacy and safety protections. A person under 15 may not create or independently operate an individual Observe account. An eligible adult account holder may submit a performance involving a younger person where they have the legal right and any permission or authority required.
Performance videos remain private in the account until the account holder deletes them or the account is deleted, subject to limited legal and backup retention.
This policy is a separate document from our Terms of Use, published at https://observe-me.com/terms, which sets out the rules for using Observe.
This Privacy Policy applies to the Observe progressive web app (PWA), the Observe website and related services operated by Edduus Pty Ltd trading as Observe (Observe, we, us or our). It explains how we handle personal information under applicable privacy law, including the Australian Privacy Principles where they apply and applicable United States state privacy laws where Observe is subject to them.
At launch, individual account applicants select an age band: Under 15, 15–17, or 18+. We use this age-band information to determine account eligibility and apply appropriate youth privacy and safety settings. We do not ordinarily need your exact date of birth for account creation, but we may use reasonable and proportionate age-assurance measures where required or appropriate.
A person under 15 may not create or independently operate an individual Observe account at launch. If we reasonably believe an individual account holder is under 15, we may restrict or close the account while we review the issue. People under 13 remain ineligible to create or independently operate an account. The full eligibility rules are set out in our Terms of Use.
Depending on how you use Observe, we may collect:
Generated improvement media, such as personalised “Show Me Better”, Reimagine, “See the Fix” or similar visual or video outputs created from or by reference to submitted performance content.
Referral and affiliate information, where those features are offered, such as referral codes or links, attribution records, qualifying purchases, discounts and commission-related transaction records.
Uploaded video or audio may incidentally reveal information that is more sensitive, such as health, disability, racial or ethnic information. We do not ask you to provide sensitive information unless a feature clearly requires it and we have an appropriate legal basis or consent to handle it.
We collect information directly from you when you create an account, record or upload content, make a purchase, export or share a generated report, contact us or change a setting.
Where an eligible adult account holder submits a performance involving another person, we receive that performance content from the adult account holder. Where a school, sporting organisation or other approved institution uses Observe, we may receive performance content and related information from its authorised adult users. We do not ordinarily need to collect the underlying parent, school or club permission records unless needed to verify authority, resolve a complaint or comply with law.
We also collect some information automatically when you use the PWA, and may receive transaction, security or technical information from service providers that help us operate Observe.
We use personal information to:
compare a Re-Observation with an earlier Observation, measure changes in the same skills, capabilities or indicators, identify remaining performance gaps, and maintain a performance history over time;
Observe uses artificial intelligence, computer vision and other automated technologies to analyse content and generate performance guidance. Depending on the feature, this may involve detecting or estimating movements, positions, objects, sequences, skills, capabilities, indicators or other features relevant to the Observation requested. Observe may also compare a later Re-Observation with an earlier Observation to describe changes and remaining performance gaps.
Observe may analyse visual features needed to assess performance, but the service is not designed to identify who a person is using facial recognition. AI-generated outputs can be wrong or incomplete and should be treated as guidance, not as a guaranteed fact or professional certification.
Some features may use information from an Observation together with general domain information to answer a user’s questions or generate personalised improvement media. A generated illustration, image or video showing what to aim for is guidance or visualisation; it is not evidence of what the person actually did. New claims about a person’s performance require new submitted evidence, such as a Re-Observation.
We may use specialist service providers, including AI, computer-vision, media-generation and cloud providers, to process information on our behalf where needed to provide a requested feature. Different providers may perform different parts of the service. We do not state or imply that a single AI provider processes every Observe feature. Their handling of information is governed by our arrangements with them and applicable law.
You must have the right to record, upload and use content that includes another identifiable person. If the performance involves a child or another person who is not the account holder, the adult account holder must have any permission, authority or lawful basis required to record and submit that performance for analysis. This may include a parent or guardian using their own account, or an authorised adult acting for a school, sporting organisation or another organisation.
A younger person does not become an Observe user merely because they appear in a performance submitted by an eligible adult. Performance videos are private and are not published or made discoverable to other Observe users through Observe at launch.
Schools, training providers, sporting clubs, associations and other organisations may use Observe through eligible individual accounts or organisation-authorised accounts. Where an organisation uses an adult-operated account to submit another person’s performance, the organisation is responsible for the notices, permissions, safeguarding approvals and authority required of it for the recording and approved use. Observe remains responsible for the privacy, security and other legal obligations that apply to Observe as the provider of the service.
A student, learner, junior athlete or other person does not become an Observe account holder merely because an authorised account holder submits their performance through an organisation-approved account. Separately, a person aged 15–17 may hold their own eligible individual account under the youth settings that apply to that account. We may require reasonable evidence of organisational authority where an account is being used on an organisation’s behalf.
Additional school, student-record, youth-sport or child-privacy rules may apply depending on the jurisdiction and deployment. Those requirements may be addressed in a separate school, club or data-processing agreement where appropriate.
Australian privacy requirements for children are also evolving. The Children’s Online Privacy Code is due to be finalised by 10 December 2026 and may apply to online services likely to be accessed by people under 18. Observe will review the final Code and update its youth privacy settings, notices and this policy where required before applicable obligations take effect.
For US use, children under 13 remain subject to additional child-privacy requirements, including COPPA where it applies. Observe does not permit under-13s to create or independently operate accounts. Adult-submitted content about a child and direct online collection from a child can raise different legal issues; Observe will apply the requirements that actually apply to the relevant deployment and feature rather than relying on account status alone.
We may disclose personal information:
We do not sell personal information for money.
Some service providers may process or store personal information outside Australia. Where required, we take reasonable steps to protect personal information handled by overseas recipients.
Likely countries in which overseas recipients may be located: United States and other countries in which our contracted cloud, AI or technology service providers process data, as identified and updated through our provider review process.
Observe may use cookies, browser local storage, service workers and similar web technologies for login, security, preferences, caching and PWA functionality. We may also use analytics technologies to understand how the service is used and to improve reliability. Where law requires a choice or consent for optional technologies, we will provide it.
We may send service messages that are necessary to operate your account. We will only send marketing communications where permitted by law. You can unsubscribe from marketing at any time using the method provided in the message or your account settings. Unsubscribing from marketing does not stop essential service or security messages.
Performance videos and related performance media are intentionally stored privately as part of the account holder’s performance history so the account holder can review earlier performances, use Re-Observe and compare progress over time. Stored performance media remains in the account until the account holder deletes the relevant media or Observation, or the account is deleted, subject to any shorter period required by law or an institutional agreement. Observe does not publish stored performance media or make it discoverable to other Observe users at launch.
Within the product, the account holder controls deletion of stored performance videos and Observations. Observe may also remove information where required by law, necessary to enforce our Terms of Use, or in response to a valid privacy, safety or legal request. When an account is deleted, we begin deletion or de-identification of the account’s stored performance media and Observation history, subject to limited legal, financial, security and backup retention.
We periodically review retention settings and will update this policy if the product or applicable law requires materially different retention periods.
We use technical and organisational safeguards designed to protect personal information against loss, misuse, interference and unauthorised access, modification or disclosure. No online service can guarantee absolute security. If a data breach occurs, we will investigate it and make notifications required by applicable law.
You may close your account through Settings > Account > Delete Account or by following the process at https://observe-me.com/account/delete. If you cannot access your account, contact privacy@observe-me.com.
Before deleting your account, review any unused paid credits or active paid service, as explained in our Terms of Use.
When you request account deletion, we begin closing your Observe account and deleting or de-identifying personal information associated with it. This generally includes stored performance videos and other private performance media, profile information, Observation reports, scores and performance history, subject to the limited exceptions below.
We may retain limited information where required or permitted by law or reasonably necessary for purposes such as financial records, fraud prevention, security, dispute resolution, enforcing our Terms of Use or documenting a legal or safety report. Where possible, we limit retained information to what is necessary for that purpose.
Deleted information may remain temporarily in secure backups, logs or disaster-recovery systems for up to 90 days until those records expire or are overwritten. Information retained only in backup systems is not used for ordinary product purposes. Deletion from active systems will be completed within 30 days unless a lawful exception applies.
Deleting your account removes or de-identifies information within our control in accordance with this policy. If you exported or shared an Observation report or AI-generated output and another person saved or copied it outside Observe, deleting your account cannot delete copies that are no longer under our control.
You may request access to personal information we hold about you and ask us to correct information that is inaccurate, out of date, incomplete, irrelevant or misleading. We may need to verify your identity before completing a request. Some exceptions may apply under law.
If you want a copy of your personal information or need information corrected rather than deleted, contact privacy@observe-me.com.
If another account holder submitted performance content that identifies you and you believe it should be removed, contact privacy@observe-me.com with enough information for us to locate the relevant Observation. We may need to verify your identity and consider the account holder’s authority, consent, safety issues and applicable law.
If content shows a person under 18 and you are their parent or legal guardian, you may contact privacy@observe-me.com to request review or removal. A user aged 15–17 may also use the privacy request channels available to account holders. We may ask for information reasonably necessary to confirm identity or authority and identify the relevant content.
If content or personal information was submitted through a school-approved account, a parent, guardian, eligible student or the school may contact privacy@observe-me.com about access, correction, review or deletion. We may coordinate with the school to verify the request, determine who is entitled to act, preserve records the school is legally required to retain, and comply with applicable privacy or student-record laws and the school’s agreement with Observe.
If content or personal information was submitted through a sporting-organisation-approved account, a parent or legal guardian, the athlete where appropriate, or the organisation may contact privacy@observe-me.com about access, correction, review or deletion. We may coordinate with the organisation to verify the request, confirm authority and permission status, preserve records that must lawfully be retained, and comply with applicable privacy, safeguarding or child-protection requirements and the organisation’s agreement with Observe.
If you live in the United States, privacy laws in your state may give you additional rights concerning personal information. Depending on the law that applies to Observe and to you, those rights may include access, correction, deletion, portability, and rights relating to the sale, sharing, targeted advertising or certain profiling uses of personal information.
Observe makes its access, correction and deletion request channels available to all users even where a particular US state privacy statute does not apply. We do not sell personal information for money. If a law that applies to Observe treats any analytics, advertising or other disclosure as a sale, sharing or targeted-advertising activity, we will provide the notices and choices required by that law.
To exercise an applicable US privacy right, contact privacy@observe-me.com or use https://observe-me.com/privacy-request. We may need to verify your identity and may deny or limit a request where an applicable legal exception permits. You may also have a right to appeal certain decisions about a privacy request where required by state law.
If you believe we have mishandled your personal information, contact us at privacy@observe-me.com. We will review the issue and respond within a reasonable period. If you are not satisfied, you may have the right to complain to the Office of the Australian Information Commissioner or another relevant privacy regulator.
We may update this policy as Observe changes. We will publish the updated version with a new effective date and give additional notice where a change materially affects how we handle personal information.
| Privacy requests and complaints | privacy@observe-me.com |
| US privacy requests | https://observe-me.com/privacy-request |
| General support | support@observe-me.com |